Video marketing has become an essential component of any digital marketing strategy. With the rise of online platforms such as YouTube, Instagram, TikTok and others, video marketing has become more accessible and effective than ever before.
According to Cisco, 82% of global internet traffic in 2022 came from video and the growth seems unrelenting with many companies that are yet to use this format to its full potential.
Video marketing keeps evolving and 2023 is expected to be another exciting year for this powerful and highly engaging medium.
In this article, I have compiled for you the latest video marketing trends and described how businesses can take advantage of them, here we go:
Trend #1, Live Streaming: Did you know that - according to the IAB - 44% of viewers say they watch less TV nowadays because of live streaming? Also were you aware that - according to Buzzsumo - live streams get over 10% more interactions than pre-recorded videos?
Live streaming allows businesses to interact with their audiences in real-time and provide valuable information or behind-the-scenes footage. Social media and video platforms like Facebook, Instagram and YouTube all have live streaming options, and your business can use them to boost engagement and brand awareness. Let’s have a closer look at some practical examples of live streaming in action:
Personalized videos work by using data from a customer's interactions with a business, such as browsing history, past purchases, or other data, to create a video that is tailored to their interests and needs. For example, if a customer has shown interest in a particular product, you can create a personalized video that showcases that product and its features. If a customer has recently made a purchase, a personalized video could be created to thank them for their business and provide them with additional information about the product they purchased.
One brilliant example that stands out is Cadbury’s use of personalized videos in their Glow campaign. The famous British confectionary company asked its followers on Facebook to create personalized videos dedicated to their friends, family or significant others by simply writing their names and uploading pictures of their loved ones. The result is a gorgeous personalized video that you can check here.
And for those who want to start right now, here are a few software programs that can help you create cool personalized videos: Sendspark, Hyperise and Idomoo.
Trend #4, Interactive videos: Interactive videos allow the viewer to interact with the video in some way, such as by choosing different paths for the video to take or by providing input that affects the outcome of the story. This can be achieved by using a software that tracks the viewer's choices and controls the playback of the video accordingly. Interactive videos can be a useful tool for marketing, as they can help to engage viewers and increase their interest in a product or service.
By allowing viewers to interact with the video and make choices, interactive videos can create a more personalized and memorable experience, which can lead to increased brand awareness and positive associations with the product or service being marketed. Additionally, interactive videos can be used to gather valuable data on viewer preferences and behaviors, which can inform future marketing strategies.
Here are a few types of interactive videos you might want to start exploring this year:
As we move into 2023, digital marketing continues to evolve at a rapid pace. Businesses that want to stay relevant and competitive in a digital age need to stay up to date with the latest trends and technologies in order to effectively reach and engage their target audience.
As a passionate digital marketer and avid consumer of industry insights, I have summarized for you some of the top digital marketing trends to expect in 2023 and beyond. Here we go:
Imad J. Karam